Artist: DOMA Collective
Location: Buenos Aires, Argentina
Year: 2013
Researcher: Gabriela Ribeiro

DOMA is a group of artists of Buenos Aires, in Argentina, which entered the local urban art scene in 1998 through stencils, urban facilities, streets projections and creative campaigns. Consisting of the artists Mariano Barbieri, Julián Pablo Manzelli, Matías Vigliano and Orilo Blandini, they have background in audiovisual, illustration and graphic design from the University of Buenos Aires (UBA). Currently, they divide their time between several unique artistic designs, even working with different formats and media. In May 2008, they opened their own art gallery, as called “Turbo”, where exhibit their own works and other artist’s creation. Through the years, DOMA has developed various audiovisual worlds with characters who receive life, later with the expertise of the group in the art installation, animation production, shooting, VJeing, urban art with cartoons.

In the year 2012, during the Technopolis event. Consisting of a mega shows in a 50 acres building in the province of Buenos Aires, located in Vicente López, in place worked Batallón 601 which during the military dictatorship, and then sooner it was the headquarters of pro-democracy protesters, and finally today is an educational and didactic space for people of all ages. The fair was organized on five continents: Water, Earth, Air, Fire and Imagination. Taking visitors to different aspects and practices of the past, present and Argentine scientific future. In this event, the DOMA Collective participated with the Coloso installation, work which was responsible for the group's entry into the art aspect along with design.

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The collective is inspired by the wire supports and high voltage to create an illuminated giant in Buenos Aires. Formed by a wire frame that it is almost 150 feet high, which at first looks like a common electricity pylon, something normal. But soon reveals itself as an intervention to the daily life of the imaginary shoulder spikes and arms hanging at your sides. Neon lights are connected to a series of beams in which the night, the structure turns on and emits brightness. The chest area, or the "heart", creates patterns as the face of the robot animates in various moods with smiles and winks look.

However, the work emphasizes a job that has become recurrent in the DOMA approach: the concept that every action stimulates a reaction and from this create a fantastic universe, absurd as to become playful, directly revering society where they live and changing shades existing on our routine. What once seemed just another electrical tower of high voltage, shown as a giant robot silhouette and skeletal almost like something impressive until the neon lights all over your face make her a charismatic creature.

This can be referring to in science fiction stories, popular automatons or to the Japanese series calls "tokusatsus" where you could see all kinds of robots that turned from cars, belongings of the day-to-day. In all matters, the work of this group as well as a fun-looking installation is also an invitation to creativity and play with the look and imagination, from a simple power tower.

Doma is an important group of urban art scene in Argentina, making works that dialogue with everyday life and approaching art themes contemporary that are accessible to multiple looks, from one expert even a simple art lover. The idea of the work is closely linked to the aims of the Tecnopolis fair that promotes varied knowledge within a transdisciplinary space. In addition to its aesthetic value that has an interesting objective in the context of public space.

The project was designed from the concept of the show Technopolis, in which the function is to integrate technology and ecology in other disciplines. If the intention of the work is to be linked to the concept of electric technology, and current use of this resource, such as facilities which negatively intervene in urban areas, polluting the horizon. Thus, the idea was to transform the object in this urban space, something negative to something positive to look completely dialogued with the approaches brought at the fair, prepending artistic knowledge.

All copyright belongs to Shanghai Academy of Fine Arts, Shanghai University.

Progress Agency